The science of SEO is constantly changing, which means if you are still using an age-old checklist to tick off essential on-page elements, you could get left behind. With this in mind, we have created a list of five tactics that you might want to look at a bit more carefully.
- Keyword repetition rules
Even if you use tool that counts how many times your chosen keyword is featured on-page or within certain elements, this does not deserve as much precedence or priority as it did previously. Sure, it is still a good idea to continue using searched-for keywords in your title, description, and on the page, but don’t be fooled into thinking that repetition-based rules will boost your rankings.
- Searcher intent
Seeing as the algorithms of search engines are becoming more advanced all the time, you can start focusing more on what your audience wants rather than adhering to older, out-dated guidelines. Furthermore, instead of using a keyword tool to find out what your target market is searching for, see what questions they want answered instead. This will enable you to meet their exact wants and needs, which should be rewarded with a pre-eminent SERP ranking.
- Related topics and keywords
Keyword repetitions and simplistic rules just don’t cut it anymore. Google, Bing, and Yahoo! want to see the intelligent use of words and phrases that connect and relate to the queries of searchers. On-page quality analyst systems are always making sure that content is on-topic and relevant, includes critical answers to questions, and has credible, accurate information.
- On-page vs. links
A few years ago, an irrelevant, low-quality page of content could beat more valuable sites by simply adding additional links with anchor text. However, this is no longer the case, with several marketers winning link deficit wars because they deliver the kind of content and experience that both audiences and search engines want. Avoid blunt-force link building in favour of intelligent formatting and word usage.
- Brand association
Despite the fact that domain authority still plays a role in search engine rankings, it is not just link equity or the size and popularity of a site that matters. These days, websites earn associations and connections with subject matter areas in Google, Bing, and Yahoo! So, to earn a favourable ranking, your SEO efforts should move away from individual page keyword targeting and towards your entire site’s brand focus.