Social Media Management

Any business that does not have an active and engaging social media footprint will inevitably suffer the consequences. Thankfully, ITTU is able to deliver unique, innovative and effective social media management to a range of clients.

Boasting more activity than ever before, networks like Facebook, Twitter, Instagram, Google+, LinkedIn and Pinterest are bursting at the seams with involved and influential users. Therefore, these incredibly powerful resources have the potential to transform your organisation’s online identity and impact.

Here at ITTU, we know that social media management and marketing can increase brand exposure, build trust, identify new clients, provide consumer insights, target specific customers, generate leads and create revenue.

This doesn’t even take into account the fact that social media’s cost-effective nature can also reduce marketing budgets and deliver fantastic value for money.

What’s more, a strong social media presence can also influence Search Engine Optimisation, increasing and enhancing visibility to an awaiting global audience.

To fully comprehend just how significant Social Media really is, here are some eye-opening statistics:

Facebook has 1.23 billion monthly active users.
Every second, 2000 Tweets are sent.
55 million photos are posted on Instagram every day.
Google+ has 400 million, LinkedIn has 240 million and Pinterest has 70 million active users.
3 per cent of all web display advertising is on social media sites.

Social Media Optimisation

In response to these overwhelming numbers, ITTU can provide:

Research and optimisation, Content outreach, Design, Sentiment insight, Segmentation and profiling, Digital PR, Online reputation management, In-bound response, Community management, Conversion tracking and much more.

While each social sphere serves different purposes, they can be successfully leveraged by any company to deliver online success.

Not long ago, social media management was seen as an additional activity on top of more important marketing tasks and exercises. Today, it should be one of your organisation’s top priorities, as social media continues to engulf an ever-present and influential online audience.

ITTU’s team of experts not only have the social skills and networking knowhow your business needs to make a difference online, we also pay close attention to the latest industry trends and developments.

Calculated & Measured Approach

As you would expect, the brute strength of social media has not gone unnoticed by the world of marketing. Several brands and businesses are now competing for the same exposure in a hotly contested environment.

Therefore, ITTU strives to stay one step ahead of game. We constantly monitor our client’s activity using insights and analytics. Just like most forms of advertising and promotion these days, the landscape is constantly changing, so being fully aware of the social media world around us is vital.

Whether it is choosing the right sort of content to publish and share, responding to comments from consumers or initiating boosted and promotional posts, ITTU knows exactly what social media management involves.

Sometimes this calls for a calculated and measured approach, but we also recognise the need for creativity, flair and understanding. After all, sharing is caring.

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