It is natural for CTOs to be a bit weary about investing in ‘the next big thing’. But in the opinion of Asif Javed, managing director and technology growth platform lead for Accenture Middle East and North Africa:
“A vast majority of users (89%) believe Big Data will revolutionise the way business is done in the same way the Internet did. Over the next five years, users believe Big Data will have the biggest impact on customer relationship (63%), product development (58%) and changing operations.”
So, how can you capitalise on the benefits of Big Data? It starts by establishing the right culture, which can be achieved with following these steps:
There’s no point in adopting a Big Data culture if you don’t realise the reasons for doing so. Therefore, you should start by establishing objectives, defining expectations, and identifying which areas of the business could benefit from Big Data insights.
Regardless of whether it’s to optimise your supply chain or segment customers more efficiently, you should always align Big Data goals to the company’s strategy. This will make it easier for people to appreciate and respect the project.
Get into a data-driven mind-set
The entire organisation doesn’t need to be involved in your Big Data initiative, but the vast majority of staff will need to realise that future decisions could be based on the power of analytical evidence.
By starting at the top of the organisation, preferably with senior leadership championing the use of Big Data, you should be able to lay the foundations of the right mind-set company-wide. You could also reward people who adopt a more data-driven approach in their everyday work.
Expect objections and know how to deal with them
Those in opposition to Big Data may well have good reasons. For example, the company’s past success probably wasn’t built with Big Data analytics, giving precedence to gut feelings and previous experiences instead.
Therefore, objections about Big Data being unnecessary or an invasion of privacy are to be expected. It is your job to address these concerns and align the priorities of staff in order to promote the merits of analytics.
Educate members of staff for better understanding
The best way to address objections, which are often unfounded or irrelevant, is to communicate the benefits of Big Data. After all, it can make everyday life easier, eliminate guesswork, increase productivity, and reduce waste.
Come up with a formal framework to train your fellow employees, especially those who will be heavily involved in the project. You may also want to get influencers on board who can play the role of Big Data champions.
Gain insights, take action
Once your Big Data project is up and running, you’ll start to derive insights that you can put into action. In many respects, this is the last piece of the puzzle, which proves the value of Big Data.
Share your findings and celebrate your wins. By doing so, you will be able to inspire even more people to adopt a Big Data approach.